Gillete

client

Gillete

service name

Flyers Design

budget

$8000

01.

Intro of case

Gillette, a global leader in grooming products, planned to launch its latest innovation, the Gillette ProGlide Ultra razor. The marketing team required premium-quality promotional flyers for distribution at retail stores and events. However, they faced a challenge: the materials needed to be designed, approved, and printed within just seven days to meet the product launch schedule.

Servqual Studio, renowned for its agility in delivering creative solutions under tight deadlines, was brought on board.

Short Turnaround Time The design, review, and finalization process had to be completed in a week.

Brand Consistency Flyers needed to align seamlessly with Gillette's premium and modern brand image.

High-Impact Messaging The flyers had to capture attention immediately and highlight key product benefits effectively.

02.

Collaborative Design Sprint

Servqual implemented a 3-phase rapid design sprint:

Day 1-2: Initial Concept Design The team brainstormed ideas and created three initial flyer concepts, each showcasing different design and messaging styles.

Day 3: Client Feedback & Iteration Gillette’s marketing team provided feedback on the designs. The selected concept was refined with input on color schemes, imagery, and text.

Day 4-5: Final Design Servqual incorporated the feedback to produce the final flyer, ensuring alignment with Gillette’s high standards.

03.

Highlighting the Product’s USP

The flyer design featured:

A bold hero shot of the razor to grab attention.
Clear, benefit-focused messaging (e.g., “Effortless Glide, Unmatched Comfort”).
A QR code for consumers to access a promotional video.

04.

Efficient Workflow

Servqual used collaborative tools like Adobe Creative Cloud and online proofing software to streamline communication and reduce delays.

05.

Print-Ready Delivery

The design was delivered in high-resolution print-ready formats within the agreed timeline, along with digital assets for online distribution.

06.

Results

Timely Launch The flyers were designed, approved, and delivered within 7 days, meeting Gillette’s deadline.

Positive Consumer Feedback Retailers reported an increase in customer inquiries due to the flyer’s eye-catching design and messaging.

Strengthened Partnership Gillette praised Servqual Studio for its professionalism, creativity, and ability to deliver under pressure, leading to further collaboration opportunities.

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