Nero Halo Design

client

CASIO

service name

Marketing

budget

$1000k

01.

Intro of case

Objective: To boost brand visibility and drive engagement for CASIO’s line of keyboards and pianos by leveraging creative social media campaigns.

CASIO, a renowned name in musical instruments, wanted to connect with a younger audience while reinforcing its position among music enthusiasts. With the rise of digital platforms, they sought a strategy to engage users through visually appealing and interactive content on social media.

02.

Challenges

Casio needed banners that:

Create a fresh, youthful appeal while staying true to CASIO’s brand identity.

Showcase the versatility of CASIO keyboards and pianos to attract both beginners and professional musicians.

Drive engagement and generate buzz around CASIO’s latest products on platforms like Instagram, Facebook, and Twitter.

03.

Our Approach

To achieve these goals, Servqual Studio designed a comprehensive social media marketing campaign centered around visually stunning banners and interactive content.

04.

Execution

Creative Banner Design:

Designed a series of high-quality banners featuring CASIO keyboards and pianos in vibrant settings.
Highlighted features like touch sensitivity, recording capabilities, and built-in rhythms with catchy taglines such as “Live Your Dream” and “Unleash the Music Within.”

Thematic Campaigns:

#KeysOfInspiration Challenge: Encouraged users to upload videos of themselves playing CASIO instruments, tagging the brand, and using the campaign hashtag.
Designed promotional banners and short videos to drive participation in the challenge.

Festive Campaigns:

Developed holiday-themed banners, such as “Fill Your Home with the Sound of Joy,” showcasing CASIO keyboards as the perfect gift.
Promoted limited-time offers through targeted ads on Facebook and Instagram, driving traffic to CASIO’s online store.

Social Media Promotions:

Partnered with influencers and music educators to create content featuring CASIO keyboards.
Created carousel ads on Instagram showcasing the instruments’ unique features, paired with stories for interactive polls.
Launched giveaways to boost engagement, with prizes including CASIO merchandise and beginner keyboard models.

Engagement-Driven Content:

Designed visually appealing banners that included tips for beginners, inspirational quotes from famous musicians, and announcements for live virtual keyboard sessions.
Used reels and TikTok trends to create bite-sized musical content, making CASIO pianos the star of trending melodies.

05.

Execution

Increased Reach: CASIO’s social media impressions grew by 40% in three months, with a 25% increase in followers.
Higher Engagement: Campaign hashtags like #KeysOfInspiration gained over 50,000 user-generated posts.
Sales Growth: The promotions resulted in a 20% increase in sales for CASIO’s beginner-friendly keyboards.
Enhanced Brand Affinity: Feedback highlighted that the campaign made CASIO resonate with a younger, tech-savvy audience.

05.

Conclusion

By blending creative design with strategic social media marketing, Servqual Studio successfully amplified CASIO’s brand presence, connecting them to a diverse audience of music enthusiasts and inspiring a new generation to embrace the art of music.

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